81 research outputs found
Linear differential pressure sensor Patent
Design and development of pressure sensor for measuring differential pressures of few pounds per square inc
Reduced prefrontal and temporal processing and recall of high sensation value ads
Public service announcements (PSAs) are non-commercial broadcast ads that are an important part of televised public health campaigns. âMessage sensation valueâ (MSV), a measure of sensory intensity of audio, visual, and content features of an ad, is an important factor in PSA impact. Some communication theories propose that higher message sensation value brings increased attention and cognitive processing, leading to higher ad impact. Others argue that the attention-intensive format could compete with ad\u27s message for cognitive resources and result in reduced processing of PSA content and reduced overall effectiveness. Brain imaging during PSA viewing provides a quantitative surrogate measure of PSA impact and addresses questions of PSA evaluation and design not accessible with traditional subjective and epidemiological methods. We used Blood Oxygenation Level Dependent (BOLD) functional Magnetic Resonance Imaging (fMRI) and recognition memory measures to compare high and low MSV anti-tobacco PSAs and neutral videos. In a short-delay, forced-choice memory test, frames extracted from PSAs were recognized more accurately than frames extracted from the NV. Frames from the low MSV PSAs were better recognized than frames from the high MSV PSAs. The accuracy of recognition of PSA frames was positively correlated with the prefrontal and temporal, and negatively correlated with the occipital cortex activation. The low MSV PSAs were associated with greater prefrontal and temporal activation, than the high MSV PSAs. The high MSV PSAs produced greater activation primarily in the occipital cortex. These findings support the âdual processingâ and âlimited capacityâ theories of communication that postulate a competition between ad\u27s content and format for the viewers\u27 cognitive resources and suggest that the âattention-grabbingâ high MSV format could impede the learning and retention of an ad. These findings demonstrate the potential of using neuroimaging in the design and evaluation of mass media public health communications
Content Matters: Neuroimaging Investigation of Brain and Behavioral Impact of Televised Anti-Tobacco Public Service Announcements
Televised public service announcements are video ads that are a key component of public health campaigns against smoking. Understanding the neurophysiological correlates of anti-tobacco ads is an important step toward novel objective methods of their evaluation and design. In the present study, we used functional magnetic resonance imaging (fMRI) to investigate the brain and behavioral effects of the interaction between content ( argument strength, AS) and format ( message sensation value, MSV) of anti-smoking ads in humans. Seventy-one nontreatment-seeking smokers viewed a sequence of 16 high or 16 low AS ads during an fMRI scan. Dependent variables were brain fMRI signal, the immediate recall of the ads, the immediate change in intentions to quit smoking, and the urine levels of a major nicotine metabolite cotinine at a 1 month follow-up. Whole-brain ANOVA revealed that AS and MSV interacted in the inferior frontal, inferior parietal, and fusiform gyri; the precuneus; and the dorsomedial prefrontal cortex (dMPFC). Regression analysis showed that the activation in the dMPFC predicted the urine cotinine levels 1 month later. These results characterize the key brain regions engaged in the processing of persuasive communications and suggest that brain fMRI response to anti-smoking ads could predict subsequent smoking severity in nontreatment-seeking smokers. Our findings demonstrate the importance of the quality of content for objective ad outcomes and suggest that fMRI investigation may aid the prerelease evaluation of televised public health ads
Nicotine enhances an auditory Event-Related Potential component which is inversely related to habituation
Nicotine is a psychoactive substance that is commonly consumed in the
context of music. However, the reason why music and nicotine are coconsumed
is uncertain. One possibility is that nicotine affects cognitive
processes relevant to aspects of music appreciation in a beneficial way.
Here we investigated this possibility using Event-Related Potentials (ERPs).
Participants underwent a simple decision-making task (to maintain
attentional focus), responses to which were signaled by auditory stimuli.
Unlike most previous research looking at the effects of nicotine on auditory
processing, we used tones of different pitch, a fundamental element of
music. In addition, unlike most other studies, we tested non-smoking
subjects to avoid withdrawal-related complications. We found that nicotine
(4.0 mg, administered as gum) increased P2 amplitude in the frontal
region. Since a decrease in P2 amplitude and latency is related to
habituation processes, and an enhanced ability to disengage from
irrelevant stimuli, our findings suggest that nicotine may cause a reduction
in habituation, resulting in non-smokers being less able to adapt to
repeated stimuli. A corollary of that decrease in adaptation may be that
nicotine extends the temporal window during which a listener is able and
willing to engage with a piece of music
Solar soft X-rays and solar activity
Peak fluxes of flare-associated 8â12 Ă
X-ray bursts occur at or near the time of the maximum energy content of the soft X-ray source volume. The amplitudes of flare-associated bursts may thus be used as a measure of the energy deposited in the source volume by non-thermal electrons and other processes. In the mean, the soft X-ray burst amplitude is apparently independent of the occurrence of a type III event. This is interpreted to indicate that electrons accelerated by the type III process do not directly participate in establishing the soft X-ray source volume.Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/43724/1/11207_2004_Article_BF00153386.pd
Total hip replacement: increasing femoral offset improves functional outcome
INTRODUCTION: The aim of this study was to assess the independent effect of radiographic measures of implant position, relative to pre-operative anatomical assessment, on the functional outcome of total hip arthroplasty according to change in the Oxford hip score (OHS) 1 year post surgery. METHODS: A prospective cohort study was preformed to assess whether improvement in functional outcome (change in OHS at 1 year) and the relationship with femoral offset and length, and acetabular offset and height. After a power calculation 359 patients were recruited to the study and radiographic measures were performed by blinded observers. Regression analysis was used to assess the independent effect of the four radiographic measurements after adjusting for confounding variables. RESULTS: There was a significant (p < 0.001) decrease in acetabular offset [5.3 mm, 95 % confidence interval (CI) 4.4â6.2] and increase in femoral offset (6.1 mm, 95 % CI 5.4â6.8). Hence there was no significant change in overall offset. Femoral offset was the only radiographic measure to be achieved statistical significance (r = 0.198, 95 % CI 0.063â0.333, p = 0.004) in relation to clinical outcome, with increasing offset being associated with a greater improvement in the OHS. On combining femoral and acetabular offset increasing offset was associated with a greater improvement in the OHS (r = 0.10, 95 % CI 0.01â0.19, p = 0.04). CONCLUSION: This study supports the long-held biomechanical theory of medialisation of the acetabular component with compensatory increased femoral offset results in improved functional outcome
The UWorkItOut UWin Program: Improving University Studentsâ Psychological Distress through Physical Activity
Background: The predominance of mental health concerns among post-secondary students has amplified the demand for campus counselling services. Although exercise is positively linked to mental health, campus interventions that integrate supervised exercise and exercise counselling are limited. Objectives: The purpose of the present study was to examine the impact of the UWorkItOut UWin program on studentsâ psychological distress. Methods: The UWorkItOut UWin program is a 6-week exercise training and counselling intervention offered to low risk, sedentary students seeking counselling services at a mid-sized Canadian University. The participants included 49 (male, n = 16; female, n = 32; gender invariant, n = 1) university students (71% undergraduate) with a mean age of 23.08 years (SD = 4.97). Students completed one unsupervised (60 minutes) and two supervised (45 mins each) exercise training sessions per week. Students also attended weekly individual exercise counselling sessions (30 minutes each). The Mental Health Inventory-38 (MHI-38) was used to measure changes in the three subscales of psychological distress: 1) anxiety, 2) depression, and 3) loss of emotional control. Results: Paired samples t tests demonstrated significant decreases in anxiety and depression scores from pre-to post-intervention (ps .05). No significant change was found for loss of emotional control from pre-to post-intervention (p .05). Conclusion: The findings provide evidence for the effect of exercise in reducing university studentsâ psychological distress. Consequently, exercise is an additional mental health service for this population, alleviating strain on campus counselling services
- âŠ